A field services company
This field services company had rented an off the shelf tracking tool for years. It almost fit. The field teams bent their day around the software, not the other way round. Every month the subscription invoice landed for a product nobody loved. Half the fields were ignored, and the one screen they truly needed was never there. When they looked at the alternatives, the story repeated. Every serious platform meant a bigger monthly fee and a long onboarding. Each one added another login and another place their data would live. They did not want a heavier rental. They wanted a tool that matched how they worked, and they wanted to own it. They did not want a heavier rental. They wanted a tool shaped around their work, living in their own system, that was theirs to keep.